insights

India’s construction and home renovation market is vast, essential and, in many ways, ripe for innovation.

Procuring building materials for an individual home remains a surprisingly chaotic exercise. Pricing lacks transparency, availability is inconsistent, and delivery timelines are, at best, aspirational. To make matters more interesting, each category operates in isolation: one store for paint, another for plywood, a third for hardware. Efficiency, evidently, is optional.