India’s construction and home renovation market is vast, essential and, in many ways, ripe for innovation.
Procuring building materials for an individual home remains a surprisingly chaotic exercise. Pricing lacks transparency, availability is inconsistent, and delivery timelines are, at best, aspirational. To make matters more interesting, each category operates in isolation: one store for paint, another for plywood, a third for hardware. Efficiency, evidently, is optional.
For homeowners, this means uncertainty. For contractors, it often means labour waiting around, an expensive way to pass the time.
We believe this category has been overdue for modernization for quite some time.
A Large Market, Lightly Organized
India’s construction materials ecosystem is a ~$100B market, yet the bulk of it continues to flow through small, fragmented retailers with limited inventory and minimal logistical reliability.
Meanwhile, consumer expectations have quietly but fundamentally shifted. The rise of quick commerce has made speed, predictability, and transparency the norm in several categories.
Construction materials, as a market, is yet to benefit from this channel shift.
That disconnect is what drew us in.
Solving a Problem That Actually Matters
HomeRun is building a hyperlocal, commerce platform for construction and home improvement materials targeted at the homeowner and contractor.
Through a combination of localized inventory, disciplined supply chain execution, and technology-led fulfilment, the company delivers trusted, branded materials to job sites within 90 minutes.
This is not merely about convenience.
In construction, time has a direct monetary value. Delays are not inconveniences; they are costs. Idle labour, extended timelines, and cascading inefficiencies add up quickly. HomeRun addresses this at its core by bringing speed and reliability to a part of the workflow where both have historically been in short supply.
Or put simply: fewer delays = higher cost savings.
What We Like About HomeRun
Founder–Market Fit
Pukhraj Grewal understands this problem from the inside out, having previously built and scaled an interior contracting business. This is not a theoretical understanding but earned experience in a category where execution is everything.
Clear Product–Market Fit
Customers turn to HomeRun not because it is novel, but because it is necessary. Reliability and speed are not features here - they are the product. The repeat usage reflects that.
Room to Grow
Construction and renovation procurement is inherently fragmented across categories e.g. electrical, plumbing, adhesives, hardware, finishes. As HomeRun expands its assortment, both frequency and wallet share follow naturally.
Why This Matters to Us
At Sorin, we partner with founders building enduring infrastructure in large, under-served markets.
HomeRun is bringing a degree of predictability, transparency, and speed to construction procurement that the category has historically managed to avoid.
We believe the company has the potential to become the default procurement layer for urban construction and renovation in India.
We’re excited to partner with Pukhraj and the HomeRun team as they scale across cities, deepen category coverage, and build modern retail infrastructure for one of India’s most important markets.