Marketing teams at B2B SaaS companies face a fundamental conversion problem. Whether it’s traffic from SEO, ads, email, or geo-targeted campaigns, the story is the same. For instance, most websites convert less than 2% of visitors into customers. Why? Because improving conversions still relies on manual A/B testing and coordination across marketing ops, data science, engineering, and design — a slow and resource-heavy process that rarely keeps pace with customer intent.
Spike AI is tackling this head-on with a multi-agent platform that continuously monitors visitor behavior, learns from patterns across thousands of websites and ads, and automatically adapts the experience to maximize conversions. No manual A/B tests, no constant CRO tweaks — just a self-learning system that improves results in real time. Early beta customers are already seeing conversion lifts of ~40% within the first month.
While Spike is starting with conversion rate optimization, we’re backing the bold vision of Deepesh and Shrestha to build what they call Marketing AGI — a platform that will automate the marketing funnel end-to-end.
We were drawn to Spike because of the founders.
Deepesh Kumar has spent over a decade mastering the craft of growth — from SEO to Ads to CRO — and led growth and retention at Sonatype, seeing scale firsthand.
Shrestha Pratik brings deep technical chops, having been a Team Lead at Meta on the LLaMA team solving complex integrity problems, and previously leading availability algorithms at Swiggy.
The combination of world-class growth expertise and frontier AI engineering is rare — and exactly what this problem needs.
Thrilled to partner with them on this journey and excited for the future they’re building. 🚀