Sorin’s Journey, New Portfolio Highlights & Industry Trends
As we bring you the second edition of Sorin's newsletter, here’s a quick look back. Since raising our INR 1350Cr Fund I, we’ve partnered with exceptional founders building across technology and tech-enabled sectors. With offices in Mumbai and Bengaluru, Sorin continues to back category-defining companies emerging from India, for India and the world.
We’ve continued to strengthen our team across both Mumbai and Bengaluru offices, welcoming Shree Vardhan, Alok Anand Patra, and Sumedh Deshpande. Together, they bring a diverse blend of operating, investing, and entrepreneurial experience. Their addition deepens our ability to support founders not just with capital but with hands-on insights, networks, and functional depth.
Market Pulse - AI reshaping every industry:
Across sectors, AI continues to reshape business models, with Enterprise Tech, Consumer Brands, Fintech, and Healthcare each seeing distinct shifts in adoption, growth levers, and emerging opportunities.
Over the past year, AI has become the core engine of transformation across sectors. From fintech risk models and AI-led lending to personalized healthcare diagnostics, consumer intelligence, and manufacturing automation, the impact is tangible. India is transitioning from being an adopter of AI to an exporter of AI-native products, with companies increasingly building “India-to-Global” solutions.
AI today is not just a feature- it’s an efficiency and capability multiplier. In Enterprise Tech, we see adoption shift from general-purpose tools to workflow-embedded AI, improving ROI and retention. Security and privacy remain top-of-mind, with enterprises investing in AI security across authorization, model monitoring, red teaming, and runtime protection. As models get stronger, and enterprises mature in adoption, the next decade will likely belong to AI-first vertical products and infrastructure platforms born in India, scaled globally.
New Portfolio Additions:
We now have a strong portfolio of nine stellar founding teams each building in distinctive, high-impact categories across Enterprise Tech, AI, B2B Tech, Consumer, and Financial Services. Our newest investments deepen Sorin’s core thesis of backing tech-first companies that solve real world problems through intelligent automation and data-driven decisioning.
Beacon.li is redefining enterprise software adoption with an AI-enabled assistant that automates workflow execution and resolves L2/L3 queries in real time, helping companies drive activation, engagement, and support efficiency at scale. Sorin led the $7Mn Series A round (Read more: Why We Invested in Beacon).
Spike AI is s transforming how B2B enterprise tech companies convert intent into customers across web, SEO, ads, and email channels. Its multi-agent AI platform continuously learns from user behavior across touchpoints and dynamically adapts experiences to maximize conversions, eliminating the need for manual A/B testing or campaign tweaks. Sorin led the $1.9Mn Pre-seed round (Read more: Why We Invested in Spike AI).
Enmovil is building India’s first AI-driven supply-chain visibility stack, enabling demand forecasting, dispatch planning, and ERP interoperability for manufacturing and logistics enterprises. Sorin led the $6Mn Series A round (Read more: Why we invested in Enmovil).
Together, these companies reflect Sorin’s continued focus on technology as a core enabler of real-world transformation, driving efficiency, scalability, and innovation from enterprise workflows to industrial operations.
Other Portfolio Updates:
We’re excited by the continued momentum across our portfolio, led by founders who demonstrate disciplined growth, strong governance, and a vision for global scale.
Uniqus Consultech raised a $20Mn Series C earlier this year, led by Nexus Venture Partners with continued participation from Sorin Investments. The company is expanding across the US and Middle East while deepening its digital and technology-driven consulting delivery in accounting, risk, and governance. They recently launched AI-UniVerse, its end-to-end platform for AI transformation across enterprises. With a dedicated AI practice and AI UniVerse, Uniqus has been creating lasting impact among enterprise customers.
Shivalik Small Finance Bank raised $11.4Mn Series B, led by SMBC, with participation from Sorin Investments, Accel, Lightspeed, and Quona Capital. They are expanding their MSME lending portfolio and scaling its API-first digital infrastructure, strengthening its mission to serve India’s small and underserved businesses.
FREED has doubled its monthly customer onboarding and tripled total debt enrolled since January. Monthly debt settlements have grown 10X over the same period. They also launched a debt consolidation program that’s scaling rapidly.
The Pant Project has expanded to 12 stores across all major cities - do visit and try out their high-quality and comfortable fits.
LiteStore launched its first multi-brand premium outlet, “The Stretch,” on Airport Road, Bengaluru, featuring brands like Puma, Levi’s, and Cult Fit. It also unveiled FLXY, a Gen Z focused retail concept in Gurgaon, expanding its new-age retail footprint.
Venwiz added new tech modules which help clients not just in selecting the right vendors for their projects but also monitor their progress from a quality and timeliness point of view.
We’re fortunate to partner with exceptional founders who combine vision, discipline, and ambition to build enduring, globally impactful companies.
Sorin in the Ecosystem:
Beyond capital, Sorin’s, leaders continue to play an active role in shaping conversations that define India’s innovation landscape across global forums, fintech gatherings, and thought leadership platforms.
Jan ’25 - India Global Forum: Sorin Investments sponsored the India Global Forum - Middle East & Africa, where Sanjay Nayar joined the inaugural session on “Continuity and Change in the Age of Insecurity”. He shared insights on India’s evolving global role and the importance of strategic capital and FDI in shaping resilient growth.
Feb ’25 - Apex PE & VC Summit: Subeer Monga spoke on the evolving venture capital landscape in India, highlighting how the ecosystem is maturing rapidly and creating deeper opportunities for founders and long-term investors.
Mar ’25 - Startup Mahakumbh: Sanjay Nayar joined a fireside chat with Chief Economic Advisor V. Anantha Nageswaran to discuss the startup landscape amidst a dynamic macroeconomic climate, underscoring the role of innovation in driving India’s economic expansion.
In May, Mandar Dandekar shared Sorin Investments’ outlook on early stage investing in Inc42, capturing key trends across AI adoption, rise of vertical AI and next wave of consumer tech and fintech innovation (Read more).
Together, these moments reflect Sorin’s continued commitment to contributing beyond capital - helping shape the future of Indian innovation through dialogue, collaboration, and conviction.
Community & Events:
This year, we deepened our engagement with founders, and ecosystem partners through conversations, founder mixers, and global gatherings that celebrated ideas, learning, and collaboration.
Mar ’25 - SaaSBoomi, Chennai: We co-hosted a founders’ mixer with Bessemer India, bringing together software leaders to discuss scaling AI and Enterprise Tech globally. A standout session featured Raj Sabhlok (ex-Zoho, ex-Pipedrive) sharing lessons from leading and growing two iconic SaaS companies.
May ’25 - Bay Area Meetup, Menlo Park: In partnership with Priya Ramachandran (Partner at Foster Ventures), we co-hosted an intimate gathering of 30+ founders. Shyam Rao (Founder at Punchh) shared tactical insights on GTM discipline, fundraising, and scaling to a $600M+ exit, offering founders a real-world lens on balancing hyper scale with capital efficiency.
Jul ’25 - AI X Healthcare Event, Bengaluru: We hosted an AI × Healthcare Founders’ Mixer with Rehan Khan (MD, MSD Global) and Dr. Vibhuti Agrawal (VP, NextGen Healthcare; ex-Innovaccer), discussing how AI is driving end-to-end disruption, workflow integration, and sustained adoption in healthcare.
Together, these engagements reaffirm our belief that community-building goes far beyond capital, it’s about enabling dialogue, sharing playbooks, and helping founders build lasting, globally relevant companies.
Content & Perspectives:
At Sorin, our thesis-driven insights mirror the macro trends we are seeing across AI, Enterprise Tech, Consumer Brands, Fintech, Defense, and Gaming. Each theme captures how India’s builders are leveraging technology and data to create enduring global businesses.
In February, we published two deep dives - our Gaming Thesis, which highlighted India’s opportunity to build studios for global audiences and the rise of hybrid-casual games as a scalable category (Read more), and our D2C Thesis, capturing how premiumisation and evolving consumer personas are reshaping India’s new-age consumer brands (Read more).
In March, we mapped the rapidly emerging world of AI agents, showing how they’re transforming industries by automating workflows, enabling real-time decisions, and building adaptive, autonomous systems at scale (Read more).
In May, our “India’s Product-Led Tech Revolution” report unpacked how India’s Enterprise Tech landscape is shifting from services DNA to product-first innovation, with AI-native workflows becoming core to enterprise adoption (Read more).
In June, we released our Defense Thesis, exploring India’s push for self-reliance in defense and the emergence of AI-first defense technologies driving modern warfare innovation (Read more). We also shared perspectives on the evolution of the CFO Stack, outlining how AI-powered forecasting, automated consolidation, and real-time dashboards are redefining the finance function (Read more).
In July, our insight on AI X Supply Chain, inspired by our investment in Enmovil, showcased how AI-led visibility, demand forecasting, and dispatch optimization are transforming industrial logistics (Read more).
Each of these themes ties back to our broader belief that the next decade of category leaders will emerge from India by combining AI depth, vertical focus, and global ambition.
Our content picks:
Thinking Fast and Slow (Book, by Daniel Kahneman) - a timeless classic on human decision-making and behavioral insights.
Everything is Technology (Not Boring Newsletter, by Packy McCormick) - interesting read on how every company is becoming a technology company.
The Gift & The Curse of Staying Private, with Bill Gurley (Invest like the Best Podcast, by Patrick O’Shaughnessy) - deep dive on private markets, founder incentives, and shifting venture dynamics.
At Sorin, we remain committed to backing bold founders and shaping impactful innovation across India’s evolving tech landscape. Stay tuned for more insights, partnerships, and stories from our journey ahead.